I'm Paras; paa-ruhs
a generalist frontend web developer – with an eye for design – interested in all things web, and passionate about Webflow.
Love Pokemon, and thinking about human life and behaviors.
Webflow Lead Dev @ IGNITE
On a daily basis, at Ignite, I handle all things Webflow - primary involving building websites for mid-large sized companies in various industries. And on the side, I work on freelance Webflow dev projects, collaborating with creative freelance and agency partners.
My specialty lies at the intersection of design, code, and business - imagining and breaking down design concepts into code form, evaluating feasibility and trade-offs, and making decisions accordingly.
I have a strong preference for consistent structured and detailed work. Although a means to an end, but it's still an art - websites that are technically sound, resilient, performant, low-friction, and overall pleasant to look at on the technical side.
SOME Webflow Work
Most of my work is only permitted to be shared privately (reach out to see them). Here are some others:
detection and API-driven dynamic content, custom
pricing flow, site-wide frontend reactivity system
Juhi Khatri's Portfolio
Some Notes from my collaborations
“Paras is a talented developer with a broad understanding of building for the web. I’ve worked with him on multiple high-profile Webflow projects and he’s been an invaluable asset each time.
He cares about building things the right way and does so quickly without sacrificing quality. Not only does he execute on all the fine details of designs, he often finds ways to improve the build process along the way. I’m excited to continue collaborating with him.”
“Paras went above and beyond to ensure that the designs were not only delivered on time but were of top notch quality. I was especially impressed by the care he put into thinking about the usability of the web app. He made lots of helpful suggestions to improve the product, and implemented them very efficiently.
He was super easy to work with, friendly, and highly communicative throughout the entire project.”
Every question I launched his way was met with an immediate, precise response, a testament to his commitment to not just solving problems but also educate me on the best practices.
His portfolio is a mere glimpse into the breadth and depth of his expertise. I am not just satisfied but also inspired by the professionalism Paras brought to the table. For anyone seeking a master in web development who is as personable as he is proficient, Paras is the professional to trust.”
WordPress > Web-Apps > Webflow
Since 2020, I build on Webflow. Before that, since my high-school days, I've been hopping from one field (on the web) to another, having experienced different things from blogging to SEO, digital marketing, web software development, and business strategy.
The initial days - CUstom development and WordPress
Micro-SaaS & Pixify
Alongside, I <span>developed a few mini-web-apps;</span> some downloaders, calculators, and internal tools for my blogs (like one automatic image generator plugin).
In 2017, I faced a problem with filtering and developed a WordPress plugin for it. After a year, created a WordPress theme as well, and merged both of them under Pixify. Developed another plugin in the end of 2019.
Webflow in the meanwhile
I've had quite an on-and-off relationship with Webflow. Have been following it since 2017, but only got serious about it since the last 1.5 years. In that time before, I'd get into the interface and play around at times, check out some blogs and videos about it, but that was about it.
It had always interested me as a very unique and flexible tool, but I have had been prioritizing all these other side projects and Pixify until 2020.
2015 – Blogger & HTML Templates; WordPress
2016 – Web Apps & SaaS; Intro to Webflow
Developed a few mini-web-apps – downloaders, calculators, and internal tools for my blogs (like one automatic image generator plugin). The notable one was a keyword research tool called Toolfeast, a SaaS built on top of WordPress, with over 6k registered users. All designed and developed solo.
Meanwhile, got to know about Webflow and started tinkering around.
2017-2020 – SaaS, WordPress plugins, no-code tools
I faced a problem with filtering and developed a WordPress plugin for it. Created another plugin for Elementor page builder to expand its capabilities with tools for designers (some inspired by Webflow).
And in the meanwhile, also got familiar with a bunch of no-code tools like Zapier, Integromat, Notion, Airtable, etc.
2020-Present – Full-time Webflow
Worked with different freelancers and agencies working on projects for all company sizes - from family owned businesses to startups, and enterprise organizations.
Over time, Webflow is what I've become pretty passionate about, as a platform for building on the web with speed and delight. Just the right amount of abstraction from code, and a lot of fun too!
Continuing to create impact on the web; through Webflow and low-code
What I'm doing right now through Webflow freelance projects makes me content, and I want to make a larger impact; build quality websites reaching more people.
Webflow is where a lot of my interests intersect – problem-solving, frontend development, design, and the web. So, this is the direction I want to continue walking towards in the foreseeable future.
Webflow, no-code tools, and the Web
Over the years, I've worked with a lot of tools and web technologies to aid in my different projects. Some relevant ones:
Culture & Ownership
I'm interested and passionate about web, human experience, and ethical businesses. Since starting on the web in 2014, I have seen different trends come and go in the domain of web design and development.
I prefer grounding myself to fundamentals, rooting in first-principles thinking...
...and don't really care much about buzzwords or extrapolating/exaggerating anything.
Being sincere and transparent, taking ownership of my work, and having freedom to pitch in ideas/suggestions matters a lot. Besides that, a calm and asynchronous work culture, and a flexible schedule is also important to me.
Having worn lots of different hats over the years, it has helped me gain a sense of a higher level overview of what goes into running a business, building a web presence, and solving problems of different scale.
Combine that with the want to deliver humane and realistic, grounded experiences to people, it helps me bring a perspective and work that is rooted in providing value - to both my clients and the end users.
If we work together, I can bring that for your company and clients.